Web Site Promotion

(copyright 2004 by iPower Strategy)

40 Strategies and Tactics to Build Your Web Site Traffic - By Ivan Surjanovic

OFF YOUR WEB SITE (On other web sites)

1. Search Engine Submission

2. Keyword Advertising (Search Engine Marketing)

3. Banners/ads

4. Pop up ads, superstititals & interstititals

5. Opt-in e-mail marketing campaigns

6. e- newsletter

7. Link Building

8. Participating in mailing lists, user and discussion groups to attract visitors to your web site

9. Conducting surveys

10. Sponsorships

11. Signature files, reports, blurbs

12. Multimedia e-mail ( e-brochure)

13. Participating in web rings

14. On-line press releases & ‘What’s new’ postings

ON YOUR WEB SITE (AUTO PROMOTION):

15. Usuful and updated content

16. Site Optimization

17. 'What’s new' section

18. Free web e-mail

19. Internal calls for action (click here to order or to contact us…)

20. Events, video-conferencing, live seminars

21. Advice column

22. Blog

23. Free web cards, promo cards, greeting cards

24. Chat

25. Discussion groups

26. "Tell a friend"

27. Bookmarks

28. FAQ

29. Give aways: Free reports, free samples, awards...

30. Customer loyalty schemes (e-stamps, coupons)

31. Virtual tours

32. Tip of the day

33. Calendar of events

34. Referral (affiliate) programs

35. Publishing articles/e-books on your web site

36. Auctions

37. Contests, sweepstakes (e-prize)

38. Customer LogIn

PROMOTING YOUR WEB SITE OFFLINE:

39. On your promotional vehicles: company letterhead, calendars, T-shirt, car

40. On your business card CDs